If you look closely at the logo of the Spud's, you will see that it consists of a repeating group of three small elements together. They are the building blocks used to construct the Spud's letters. The three elements are based on objects from the pictures featured in that issue of the Spud. That's why the logo looks slightly different with each issue.

The logo, like the entire design of the Spud, was designed by Wouter van Tilborg.